After the first trade fair appearance in Basel, it quickly became clear: The Vaseboard® works.
Blickfang in Stuttgart, at the Liederhalle, was the next opportunity for me to further develop the concept and see how the product and presentation change in direct comparison.
A new look at one's own product
Unlike in Basel, I didn't go to the fair with the uncertainty of a first appearance, but with concrete experiences.
What works?
What do people understand immediately?
What needs to be explained?
These questions shaped the preparation for Stuttgart.
Further development of product and presentation
Even though the basic concept remained the same, much was revised.
The exhibition stand, again self-implemented, was more clearly structured. The presentation of the Vaseboard® was designed more targeted and reduced, so that the product was more in focus.
The experiences from Basel helped to deal more consciously with space, material and effect.
Design in the context of the Liederhalle
The Liederhalle in Stuttgart offers a unique setting for design. Architecture, light and space work differently here than in Basel.
It was precisely in this environment that it became clear how flexibly the Vaseboard® can be integrated into different contexts.
Visitors stopped, took their time and engaged more intensively with the product.
If you want to see for yourself how the Vaseboard® wall shelf with integrated vase looks in a room, you can discover it here:
Discover Vaseboard® wall shelf with integrated vase
From experiment to clear direction
Stuttgart was an important interim step for me.
No longer the first attempt, but the beginning of a clearer direction.
The feedback became more differentiated, conversations more concrete and the understanding of one's own product significantly sharpened.
Discover Vaseboard®
With each trade fair, it became clearer how the Vaseboard® positions itself as a product.
If you want to discover the different variants, you can find the entire selection here:
Discover Vaseboard® wall shelf collection
Making development visible
Blickfang Stuttgart has shown how important it is not only to develop a product, but to continuously rethink it.
From the first prototype to the first reactions to a clearer presentation – every step brings more understanding and certainty.
And it is precisely this development that still characterizes the Vaseboard® today.
