Some developments don't happen at a desk, but through genuine interaction. This is exactly how this step came about.
As part of our pop-up store in Nagold, we had the opportunity to engage more intensively with visitors, partners, and stakeholders from the design world for the first time. It was precisely from this environment that a contact emerged that is of particular significance for us as a young company: the collaboration with freistil ROLF BENZ.
From local contact to strong connection
The fact that this contact originated in Nagold makes it all the more special for us. Here, two worlds meet: a young startup with a new idea for wall design and a globally established design brand with decades of experience.
What connects us is our commitment to design, materiality, and clarity in design.
Vaseboard® in the freistil ROLF BENZ Showroom
The Vaseboard® is now on display in the freistil ROLF BENZ showroom in Nagold. For us, this is a big step.
The product thus becomes part of a curated environment where high-quality furniture, materials, and spatial concepts come together. In this context, it becomes particularly clear how the Vaseboard® integrates into modern living spaces.
Seeing our own product in such an environment is more than just a presentation for us. It is a moment that confirms the idea works.
A place where design comes to life
Especially with a product like the Vaseboard®, which thrives on its impact in the room, the physical context is crucial.
In the showroom, you can see:
• how the floating shelf looks in the room
• how plants are deliberately staged
• how calm and clear the design remains
This experience can only be conveyed digitally to a limited extent.
Significance for dealers and partners
The presence in the showroom creates a concrete place where the product can be experienced.
For dealers who are present at freistil ROLF BENZ during events and invitations, there is an opportunity to see the Vaseboard® directly in the context of high-quality furnishings.
This makes access easier, more tangible, and much more understandable.
Discover Vaseboard®
If you want to experience the Vaseboard® yourself or use it in your own space, you can discover the Vaseboard® wall shelf with integrated vase here:
An important step for us
For us as a startup, this step is more than a cooperation. It is a sign that our idea of modern wall design is understood and accepted in a demanding design environment.
The collaboration with a globally renowned brand like freistil ROLF BENZ shows us that we are on the right track.
And it is precisely such moments that shape a young company.
